Sunday, November 25, 2007

Online Games and Revenue Models

I’ve played some classic “build a town and summon an army” games lately. As always when I play these games I remember playing archmage several years ago. It was the first webgame I played and they made their money by encouraging ad-clicks by giving bonus turns if you clicked a few of them. This, of course, isn’t a valid way of making money anymore.

Nowadays some sort of premium membership seems to be the most popular way for online game developers to make some cash. You get to play for free and then you have to pay for bonuses and added benefits. In some games these are almost required if you want to stay competitive.

The premium membership way of making money has its drawbacks. If you’re unlucky your players wont think it’s worth it and if you over emphasize the bonuses they might feel that the game is unfair and leave. So, there must be another way.

What is the next thing going to be?